Often, it takes an outside perspective to help surface what matters most. But the success of these sessions came from the work Think was willing to do. Our role wasn't to tell you what's true, but to create the space for you to say it yourselves.
We've spent time sitting with our notes and revisiting the conversations we had. We've outlined each session we conducted, and pulled out what felt most impactful to us.
Everything included here is important—not just as observations, but as signals of what's true about Think today. These insights help set direction for what comes next. Before we move forward, we want to make sure you're seeing and feeling the same things we are.
You may agree, question, or push back on parts of this, and that's exactly the point. This document isn't about approval, it's about alignment.
We started our journey by establishing a shared, honest understanding of Think as it exists today. By asking everyone to share individual stories, we focused on uncovering what Think already is — rooted in lived experience, not brand language. From those conversations, several key takeaways emerged.
Core themes were uncovered that shed light on areas of Think representing true differentiations and foundational values. These patterns matter because they are innate, embedded in how the team works, and foundational to defining the ethos of Think.
The Think team discussed adaptability as more than responding to project or client needs. It's also about committing to meet individuals where they are — internally and externally.
Think consistently prioritizes the human first, whether that's a client, stakeholder, or internal team member.
This human-first approach elevates emotional insight, strengthens connection, and leads to richer experiences, more meaningful work, and deeper relationships — both internally and externally.
Think approaches work and client challenges in consistent ways, often described as a shared flow state — one that feels distinct from others in their field.
Our next session was a two-parter. Part One focused on distilling those personal stories into what they reveal about Think's values. Without defining keywords, this exercise was about vibes. We wanted to see what was showing up consistently, even if we didn't yet have the right words for it.
We began to uncover core ideas that consistently surfaced across the conversation. This was not about assigning values, making decisions, or solving for the brand yet. It was about naming what keeps showing up in a trusted space.
What emerged are themes that feel important to carry forward and continue examining as the work progresses. They feel foundational, distinct, and ownable.
We began to understand that Think is multidimensional in how they show up. Different combinations of traits surface depending on the person, the context, and the moment. Think can be smart and emotionally intelligent. Pragmatic and human. Excellent and humble. This has implications for the holistic brand — it needs to flex.
Think has a process, but it adapts based on context and client need.
This human-first approach elevates emotional insight, strengthens connection, and leads to richer experiences, more meaningful work, and deeper relationships — both internally and externally.
Think approaches work and client challenges in consistent ways, often described as a shared flow state — one that feels distinct from others in their field.
During Part Two, we focused on categorizing brand attributes and key characteristics—beginning to put shared meaning behind Think's values. Traits that felt fuzzy or off weren't wrong, they were areas that needed more exploration.
We began to uncover core ideas that consistently surfaced across the conversation. This was not about assigning values, making decisions, or solving for the brand yet. It was about naming what keeps showing up in a trusted space.
What emerged are themes that feel important to carry forward and continue examining as the work progresses. They feel foundational, distinct, and ownable.
Session Two: Meaning Making marked an early shift toward identifying true differentiators and understanding what really makes Think Think.
What felt most exciting was the shared recognition that while we aligned on certain attributes (like excellence), we also knew those labels alone weren't the right framing or enough to fully capture Think. There was a collective understanding that some qualities were clearly true, but still required deeper exploration.
Rather than settling for surface-level definitions, the group leaned into the harder work of digging beneath them to uncover what actually matters.
We started our journey by establishing a shared, honest understanding of Think as it exists today. By asking everyone to share individual stories, we focused on uncovering what Think already is — rooted in lived experience, not brand language. From those conversations, several key takeaways emerged.
Core themes were uncovered that shed light on areas of Think representing true differentiations and foundational values. These patterns matter because they are innate, embedded in how the team works, and foundational to defining the ethos of Think.
The Think team discussed adaptability as more than responding to project or client needs. It's also about committing to meet individuals where they are — internally and externally.
Think consistently prioritizes the human first, whether that's a client, stakeholder, or internal team member.
This human-first approach elevates emotional insight, strengthens connection, and leads to richer experiences, more meaningful work, and deeper relationships — both internally and externally.
Think approaches work and client challenges in consistent ways, often described as a shared flow state — one that feels distinct from others in their field.
The Think team discussed adaptability as more than responding to project or client needs. It's also about committing to meet individuals where they are — internally and externally.
Think consistently prioritizes the human first, whether that's a client, stakeholder, or internal team member.